Every letter I've sent. From the trenches.
A weekly growth letter for founders who need profit, not theories. Stupid simple. High-ROI. Read in 3 minutes, use the same day. Browse the full archive below.
All letters
2026
your AI is running on an outdated version of you
first off - there are 100+ of you on this list now. thank you. genuinely.
Read letterthe vacation before the product.
It’s a lot to digest… I’m sitting here eating pizza, looking at this beautiful view, and trying to process what the hell happened in the past few days.
Read lettera lot happened this week
FULL DISCLAMER: THIS EMAIL WAS WRITTEN FROM RETARDLA (KRIS' HERMES AGENT) I spent the last few days inside a weird mix of work. Audited a $50M DTC account.
Read letterGoogle ads agent for free
Good day I wanted to share something so simple that I think more marketers should adopt it We have content influx and what I mean by that is… we’re...
Read letterthis is why AI still feels useless to some people
I have been playing with BOSSMADRE, my openclaw agent, and RETARDLA, my hermes agent, a lot lately. Basically two AI operators living inside Discord.
Read letterwhere i've been (and a thing worth stealing)
Two weeks since my last email, my bad... I wasn’t on a beach in some mediterranean village... ai is in beta.
Read letterMy $450/mo AI setup just broke. So did my Meta account in 2018
If you haven't been living under a rock, you probably know what openclaw is.
Read letterWant to make extra profit?
Was explaining this to a friend yesterday over coffee and his face did that thing where you can tell someone’s brain is rewiring in real time.
Read letterI use this for $100K+/mo clients. I use it for my own products. I use it for moonshots.
If you know me, you know I love working on a lot of projects. My mentor called them "moonshot" projects and it just felt right.
Read letterHow I run 7+ projects without a team
I want to show you something a bit wild. ~8ish weeks ago I set up openclaw agent on a cheap VPS. $7/month. Nothing fancy.
Read letterThe $0.15 creatives got cheaper
Since the last email we switched to a model called nano-banana-2. Same approach, way cheaper: $0.07 to $0.10 per creative. 100 ad variations for under $10.
Read letterI generated ad creatives for $0.15 each
I tried something dumb last week and it worked way better than it should have. I wanted to test a bunch of ad creatives for a client.
Read letterRevenue up 256%. Profit down 21%.
I want to walk you through something that still bugs me. It's January 1st, 2026. You're the growth marketer for a DTC brand.
Read letterNobody's gonna sit through 73 questions
A client came to me with a SaaS product and zero revenue. No funnel. No subscribers. No ad history. Complete blank slate.
Read letterNo, I didn't quit... I was in the trenches
I owe you an honest one. It's been 3 months since I hit send on the last email. No heads up, no "taking a break" message. Just silence.
Read letter2025
How a DTC Brand Burned $300K in 6 Months (And What They Should've Done)
Had a founder reach out to me this summer asking if I could look at why their brand burned through $300k in 6 months with nothing to show for it.
Read letterMeta's Andromeda Algorithm: What Media Buyers Need to Know [2025]
Was scrolling through reddit the other day and found this comment that made me laugh. Guy was complaining about spending $4k to get $700 in profit.
Read letterA founder just got sued for $50K... for NOT paying a scammer
I just witnessed something that made me angry. A DTC founder I know got sued by a "CRO expert" for $50,000. Not because the expert delivered results.
Read letter3,579 ads. 3 winners. $3.3M ad spend
Everyone talks about their winning ads. Nobody talks about the 99% that failed. 08% UNICORN! rate. The other 3,576? Dead on arrival or killed within days.
Read letter$1.3K to $100K Pipeline in 7 Days: The AI Growth Stack Behind It
Remember when launching a campaign meant 3 weeks of meetings, $10K agency retainers, and praying your "growth expert" actually knew what they were doing?
Read letterThe 3-Layer Meta Ads Audit Framework Nobody Teaches You
Most Meta audits are backwards. They start with what is performing poorly and work backward. The right question: what business problems am I trying to solve?
Read letterFacebook Page Whitelisting Hack: Double Ad Spend Without New Creatives
Remember when Facebook ads were easy? When you could throw up a decent creative and watch the money roll in? Yeah, me neither.
Read letterTwo DTC Brands, Same 2.4 ROAS, Why One Makes 5x More
It was my birthday yesterday, yaay! I turned 31, and for that reason I am sharing the real, unfiltered numbers behind DTC brands that everyone keeps secret.
Read letterValidate Any Business Idea in 7 Days for Under $1K (MVF Formula)
A simple system to test ideas before you build them. Quick question: How many "million-dollar ideas" are sitting in your notes right now?
Read letterAI Prompt Sequence That Generated $62K in 30 Days (DTC AOV Hack)
How we went from $75 AOV to $128 AOV in under 24 hours using one AI conversation. " I hear this exact conversation almost weekly.
Read letterI Shut Down My $24K/Month AI Agency (And Had My Best Month Ever)
The untold story of building, scaling, and killing a profitable business in 90 days It's been a while since you've heard from me.
Read letterMeta Campaign Structure for 8-Figure Brands: The 6-Stage Playbook [2025]
I'm about to share the exact campaign structure I've used to profitably manage $100M+ in ad spend. No theory, just what actually works in 2025.
Read letterHow to Monitor Meta Ads Outages Before Clients Notice [2025 Guide]
Look, we all know the pain. You wake up to an angry client message asking why the account stopped spending, and it was just another Meta bug. Here is my fix.
Read letterDon't Miss the Next One
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