Media buying, funnels, and AI creative - built into a growth system you own, not another agency to babysit.
Trusted by companies like
What I help with
More spend won't fix a stuck brand - the bottleneck is rarely one ad. It's the system: offer, funnel, creative, tracking, and the decisions behind them. That's what I build.
Meta, Google, and TikTok run for CAC, contribution margin, and profit - not vanity dashboards.
Landing pages, quizzes, offers, and the copy that turns traffic into customers.
AI-produced statics that test angles, hooks, and objections fast - winners become repeatable learnings.
A clear roadmap, testing cadence, and decision system - so growth stops depending on luck.
Why me
I didn't start as a "growth consultant." In 2016 I worked three jobs, lived paycheck to paycheck, and was failing university. My first online client paid me $4/hour on Upwork to wake him up in the morning.
I sent dozens of proposals and got rejected. Tested products that failed. Burned my own money learning what doesn't work - and slowly figured out how performance marketing actually behaves when real money is on the line.
Today I use that system for DTC brands, consumer apps, and YC startups. Not from theory - from hundreds of campaigns, failed tests, client wins, and $100M+ in managed spend.
How we work together
Four ways to work together - from a one-time audit to embedded fractional leadership. The right scope depends on what's actually keeping you stuck.
Tier 01 · Audit
$500One-time
A focused growth audit that names what is actually keeping you stuck.
For founders who want clarity before hiring anyone.
Tier 02 · Advisory
$5KStarting / mo
Monthly strategy, roadmap, and performance review.
For founders with people executing who need sharper direction.
Tier 03 · Execution
$8KStarting / mo
Strategy plus hands-on execution across media buying, funnels, and copy.
For brands that need someone inside the machine, not advising from the sidelines.
Tier 04 · Partnership
$15KStarting / mo
A deeper partnership where I operate as your fractional growth lead / CMO.
For brands that want a senior operator owning the roadmap and the loop.
All engagements begin with a diagnostic conversation. No 12-month agency lock-ins. We continue only if the work is creating value.
Proof
Can he scale spend profitably?
“Kris is a gem. He is an outstanding performance marketer, and incredibly professional and pleasant to work with. We're very grateful for his attention to our strategy, account health, and growth efficiency, which has been critical in helping us scale >500% in spend while maintaining ROAS. We fully trust his expertise and are honored to recommend his work to other brands!”
Can he grow from early traction to seven figures?
“Kris is a total FB expert and a true professional. We worked with Kris for about 3 years and he grew the brand from basically zero to over 7 figures in revenue. I would recommend him to anyone looking for marketing help.”
Can he work inside a team?
“We've been working with Kris for nearly two years, and he's been nothing short of incredible. As our media buying manager, he's helped scale accounts from low five figures into the mid range, always with a collaborative and highly strategic approach. His knowledge of media buying is unmatched, his communication is clear, and he thrives even in challenging scenarios by diving deep into analysis and problem-solving. Honestly, part of me wants to gatekeep him, but he's a fantastic partner, and I'd recommend him 10/10 to anyone serious about growth.”
Can he move fast?
“I hired Kris to run our first ever pilot of Tik Tok for Nuts.com after working with him in a previous role. Kris is extremely knowledgeable, professional, and trustworthy. He was able to hustle and get the campaigns set up quickly for us to meet a deadline for running our incrementality test through our testing partner, LiftLab. Kris was able to seamlessly integrate with our geo-lift testing framework and set up the campaign within the strict parameters to successfully run the geo-lift test with geo hold outs and spend pacing. I would not hesitate to recommend Kris to anyone looking for media buying services on Meta, Google and Tik Tok. I am looking forward to continued partnership with Kris.”
Can he make Meta profitable?
“Kris was super impressive marketer and strategic thinker who was both strong on the tools and the creative ideation. I really enjoyed working with him in scaling our Meta ads channel and would highly recommend him for others looking to make Meta a profitable growth channel for their startup / brand.”
Can he read the account like an operator?
“Kristijan is an absolute legendary mediabuyer. Always has the strongest insights, actions to take, and recommendations based on data + media-buyer gut -- a nuance that's only harder and harder to find these days.”
Can he stay close to the details?
“We worked with Kris on our Facebook ads. What I liked about his work was to care about all the performance details and manage ads daily. I have been working with many agencies, but most of the time, they only analyze the performance and make weekly changes, saying it is the best practice. While I agree with the argument for some cases, I generally expect to make changes more frequently when we need to. Kris was flexible and professional enough to work with the expectations. Highly recommended!”
Can he sharpen the whole team?
“Kris is one of the best media buyers I've worked with. His knowledge and expertise have helped us grow our clients businesses significantly. He's also been a great member of our team and is always willing to help out those who have less experience than him. Couldn't recommend Kris highly enough. Whoever he works with is lucky to have him on their team”
Can he launch the first winning campaign?
“Kris helped us launch our first successful Meta ad campaign. He narrowed down our target audience and found messaging that actually works and attracts the right people. Leads were coming in consistently for months, and the quality only increased as time went by. Would recommend 100%. Kris is a surgical-level specialist when it comes to Meta ads. He cuts through the fluff and immediately attacks the core problems and issues at the root”
Can he go deep on the details?
“Kris is incredibly detailed and thorough with his work. He is always supportive and helpful and always goes the extra mile. He knows his stuff at a very high level and helped us achieve incredible results almost right away. Top guy also 👍”
Can he teach the system?
“Kris completely transformed how our team approaches media buying. Instead of just thinking inside the ad account, we now start by asking what problem we're solving and how to approach it strategically. His trainings across Meta, Google, and creative strategy have been game-changing for our entire team.”
Can he add senior bandwidth?
“Kristijan joined us to provide more bandwidth on key accounts and immediately showed his ability to understand high performance optimization and scaling. He took our processes from The BPM Method and blended it with his own expertise to provide great client results in Ecommerce and Challenge Funnels. Highly recommended.”
Can he tailor strategy to the business?
“Kris played a key role in developing the strategy for our Mother's Day campaign. After working with several agencies and freelancers, it was refreshing to collaborate with someone who brings a grounded, realistic approach tailored to our business needs. He's incredibly knowledgeable, data-driven, and focused on results, exactly what we needed.”
Can he improve funnel and messaging?
“Kris helped us optimize our funnel for conversions and ad campaigns. He leveraged AI tools to capture market insights and angle the messaging which fast-tracked the process and helped getting better results. He moves fast, and communicates well. Overall we really enjoyed working with him.”
Can he become the Facebook go-to?
“During my time at Career Karma as Director of Acquisition Marketing, I worked directly with Kristijan on our Facebook ads strategy for 2 years. Kristijan was responsible for all aspects of ad buying and management and over time became my go-to for all things Facebook. Kristijan's knowledge of the Facebook platform and ability to also think strategically and push back where needed makes him a really strong ad buyer. I truly enjoyed working with Kris and I hope to work with him again in the future.”
Can he see the business like an owner?
“Kris isn't just a skilled media buyer, he's a systems-minded growth architect. He sees patterns before most, balances speed with precision, and has a rare ability to zoom out on strategic direction while staying laser-focused on the operational levers that drive growth. Working with him sharpens your own thinking because he approaches problems like a business owner, not just a marketer. If you want to stay on the edge of what's working in paid social while building long-term efficiency, Kris is one of the best partners you can have”
Can he stick through hard seasons?
“I really don't got anything negative to share about Kris. I worked with him for 3 years, he was always there when I needed him, through thick & thin he sticks with you. A very intelligent guy who absorbs knowledge very quickly because of his openness to learn new things. Communication was perfect. His work ethics are better then anybody I ever hired for my own office. 10/10 I recommend Kris!”
Can he reshape how marketers think?
“Working with Kris was a complete unlock for me... not just in creative strategy and media buying, but in how I think as a marketer. He completely reshaped the way I interpret ads, analyze psychology, and make decisions. Before, I had surface-level understanding. After, I knew exactly why something worked, or didn't, based on data and clear hypotheses. That shift in thinking has been invaluable. Kris doesn't just teach skills; he transforms the way you see marketing. 10/10, I'd recommend him to anyone who wants to level up their craft and their mindset.”
Can he produce positive ROI?
“Kris did Media Buying for one of our projects and we've absolutely seen a Positive ROI. He's got solid knowledge of Facebook algorithms and is on point with his tracking which I find very important when it comes to managing and delivering great results. It was a pleasure working with him.”
Can he help quietly behind the scenes?
“I worked with Kris for over 2 years on the media buying side, and he is as sharp as they come! If you get a chance to work with him, I highly recommend it.”
Can he grow local demand?
“I keep a low profile so I won't go public with a testimonial, but I'm truly grateful for all of Kris's help and guidance.”
Client feedback
“I had the pleasure of working with Kris, I have to say, he's a true marketing pro! He not only understood my gym business but also developed a strategy that helped us grow. Thanks to his efforts, we saw a huge increase in brand awareness and enrollment numbers. He's a master at digital marketing, and driving customers through targeted campaigns. If you're looking to take your marketing to the next level, I highly recommend Kris, he's a valuable asset to any team!”
FAQ
Most agencies sell activity: more campaigns, more dashboards, more meetings.
I fix the growth system. We diagnose the constraint first, then decide whether the answer is creative, funnel, media buying, positioning, tracking, offer, or spend allocation. The goal is a system you understand - not dependence on me.
Not blindly. High CAC is usually a symptom - weak creative, poor funnel conversion, bad offer fit, broken tracking, or a market that stopped responding.
Before pushing spend, we find the constraint. Sometimes the answer is scaling. Sometimes it is stopping the wrong spend.
Start with the $500 Strategy Call. You get a clear read on what is keeping you stuck and what I would fix first.
If it makes sense to keep going, we talk scope. If not, you still leave with a roadmap.
Fast action, yes. Fake promises, no.
The first win is usually clarity: what to stop, what to fix first, and the test most likely to move the number. From there we move quickly - toward profit, not frantic activity.
No 12-month agency lock-in. We start with the right scope for the problem and continue only if the work is creating value.
Then you should find that out before wasting another $50K on ads.
Part of the work is separating a marketing problem from a business-model problem. If the margins, offer, AOV, or demand are not there, I will tell you. No sugar-coating.
Final Word
You don't need another vague growth plan. You need to know what's broken, what to fix first, and whether your brand has a clear path to profitable scale.
