the vacation before the product.

It’s a lot to digest…

I’m sitting here eating pizza, looking at this beautiful view, and trying to process what the hell happened in the past few days.

That was my attempt at a poetic opening, so bear with me 😄

SaaStanak is wrapping up and honestly, I have a lot in my head.

The main feeling I got from the whole event is that SaaS is in this weird place right now.

• There is panic
• AI is changing everything
• Founders are asking what happens next
• Investors are looking at SaaS differently because… ofc, AI

But at the same time, the smartest people there didn’t talk about this like it’s some death sentence…

They talked about it like an opportunity.

And some of the speakers said this sentence that is living rent free in my head:

“If you want to grow your B2B SaaS, hire a B2C marketer.”

I CANNOT agree more.

Because B2C / performance marketers think differently.

They don’t care about corporate bullshit, 17 alignment calls, and perfect decks that never get tested.

They ask much simpler questions:

• What makes people care?
• What makes them click?
• What makes them trust this enough to buy?

And that connects with something I experienced at the hackathon.

For context, I competed in a challenge where we had to build an MVP in 2 hours and then pitch it to judges like Nathan Latka, Bruna de Guimarães, and Ben Aronsten.

It was my first time pitching something I built in 2h, so ofc, very calm experience lol

But building the product wasn’t the hardest part.

The hard part was making people care fast.

Because in 2 hours, you don’t have time to build the perfect product.

You have time to build enough of the product, and then sell the reason why it should exist (or why should they buy it)

And that’s the part a lot of SaaS companies miss.

They sell features before they sell the feeling.

But people don’t click “order” because they understood every feature.

They click because they feel something before they ever touch the product.

Relief.

Speed.

Control.

Less chaos.

More confidence.

The product proves the promise later.

But the feeling makes them care now.

So my stupid-simple, high ROI insight from SaaStanak is this:

Sell the feeling (or how I like to call it, the vacation) before you sell the product.

Because even in B2B, people are still people.

And people buy the feeling first

Till next wednesday. Kris

P.S: This satruday, I am joining marketers in Zagreb, Croatia for ECOM Architects 2026. If you’re around, let’s connect.