Unit Economics Calculator
Plug in your numbers and see exactly where you're making or losing money - first order, lifetime, and monthly. The same framework I use with my clients.
Your Numbers
Your Results
Hit Calculate to see your unit economics breakdown.
How to Read Your Results
This calculator breaks your business into three layers - because a brand can look profitable at one level and be bleeding at another.
- The Verdict - Your headline health check. Are you making or losing money per customer? This is the single most important number.
- CAC - Customer Acquisition Cost. What you pay in ads to get one new buyer. Compare this to your gross profit per order.
- ROAS & Breakeven ROAS - Your actual ad return vs. the minimum needed. Breakeven ROAS = 1 / gross margin %.
- LTV:CAC - Lifetime gross profit divided by CAC. The benchmark is 3x+. Below that, you're overpaying for customers.
- Net Monthly P&L - The full picture including fixed costs. Good unit economics mean nothing if OPEX eats your margin.
- CAC Payback - (SaaS) Months to recoup acquisition cost from gross margin. Under 12 months is good; under 6 is great.
For a deeper dive, check out my breakdown of two brands with identical ROAS but wildly different profits.
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I help brands optimize their economics for profitable scale.