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The 73-question quiz funnel nobody thought would work.

A SaaS at $0 MRR, a contrarian recommendation, and an eight-month run that broke every "keep it short" rule of conversion design. Here's how it actually worked - and when not to copy it.

The Result

$0 MRR
Starting Point
8 months
Duration
$210K MRR
Result

01 - The Story

A client at $0 MRR, and a contrarian call.

A client came to me with a SaaS product at $0 MRR. I recommended a quiz funnel.

Not 7 questions.

73.

The first reaction was obvious.

Nobody is going to sit through that. Common reaction · Conventional wisdom

It was a fair concern. Every conversion playbook says the same thing - shorter is better, friction is the enemy, get the email and run.

Eight months later, the funnel helped take the business to $210K MRR.

The reason it worked is not about asking more questions. It is about using each question to do something the conventional 7-question quiz cannot do - and understanding when that trade-off makes sense, and when it doesn't.

This free 5-day email course breaks down the framework.

02 - Inside the 5-Day Course

What you'll actually learn.

Curriculum 5 Lessons · One Per Day
Day 01 Counter-intuition
Why 73 questions beat 7 - and the math behind it.
Framework
Day 02 Conversion math
Why optimizing for fewer completions can sometimes make more money.
Trade-offs
Day 03 Architecture
The 4-phase quiz structure that does the actual work.
Structure
Day 04 Resilience
How the funnel survived a rebrand that should have killed it.
Case Study
Day 05 Honest fit
When not to build a quiz funnel - and what to do instead.
Decision

Send Me the Framework

Five short emails. One real framework.

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