Letters
Newsletter Archive
DTC & Consumer Apps Growth insights, media buying strategies and AI marketing tips
My $450/mo AI setup just broke. So did my Meta account in 2018
If you haven't been living under a rock, you probably know what openclaw is. Last week Anthropic released that they're moving forward and disabling OAuth token
Want to make extra profit?
Was explaining this to a friend yesterday over coffee and his face did that thing where you can tell someone’s brain is rewiring in real time. So I figured I’d
I use this for $100K+/mo clients. I use it for my own products. I use it for moonshots.
If you know me, you know I love working on a lot of projects.
How I run 7+ projects without a team
I want to show you something a bit wild.
The $0.15 creatives got cheaper
Hey, last week I sent you a newsletter about generating ad creatives for $0.15 each, and the bottom P.S looked something like this:
I generated ad creatives for $0.15 each
I tried something dumb last week and it worked way better than it should have.
Revenue up 256%. Profit down 21%.
Revenue went up 256% and the company made LESS money. I call this scaling chaos. Here are the red flags and how to fix them.
Nobody's gonna sit through 73 questions
A client came to me with a SaaS product and zero revenue. I pitched them a quiz funnel. 73 questions. Their reaction? Nobody's gonna sit through 73 questions. $0 to $210K MRR in 8 months.
No, I didn't quit... I was in the trenches
3 months of silence, explained. What I was building, what I learned, and what's coming next for this newsletter.
How a DTC Brand Burned $300K in 6 Months (And What They Should've Done)
I watched a DTC brand burn $300K in 6 months. Too many advisors, zero execution, nobody accountable. Here's the autopsy.
Meta's Andromeda Algorithm: What Media Buyers Need to Know [2025]
Meta's Andromeda update changed everything. Messy campaign structures are getting punished. Here's what's actually happening and what to do about it.
A founder just got sued for $50K... for NOT paying a scammer
A DTC founder got sued for $50K after refusing to pay a CRO expert who delivered zero results in 3 months - and how to protect yourself from the same trap.
3,579 ads. 3 winners. $3.3M ad spend
The real numbers behind $3.3M in Meta ad spend: 3,579 ads tested, a 0.08% unicorn rate, and the testing framework that found the winners.
$1.3K to $100K Pipeline in 7 Days: The AI Growth Stack Behind It
$1,300 in ad spend. $100K+ pipeline. 7 days. Here's the exact AI growth stack I used — and every tool in it.
The 3-Layer Meta Ads Audit Framework Nobody Teaches You
A 3-layer Meta ads audit framework that treats your ad account as a market research lab instead of a vending machine - infrastructure, resource allocation, and signal intelligence.
Facebook Page Whitelisting Hack: Double Ad Spend Without New Creatives
How whitelisting nostalgic Facebook pages with your existing winner ads bypasses creative fatigue and scales spend 50-70% without producing a single new creative.
Two DTC Brands, Same 2.4 ROAS, Why One Makes 5x More
Two brands. Same 2.4 ROAS. One does $6.2M, the other $1.2M. The smaller one is the better business. Here's why.
Validate Any Business Idea in 7 Days for Under $1K (MVF Formula)
The exact Minimal Viable Funnel framework - normally an $8K engagement - to validate any business idea in under 7 days for less than $1K using Meta ads and no-code tools.
AI Prompt Sequence That Generated $62K in 30 Days (DTC AOV Hack)
One prompt sequence. AOV jumped from $75 to $128. $62K in extra revenue in 30 days. Here's the exact 4-step process I used.
I Shut Down My $24K/Month AI Agency (And Had My Best Month Ever)
I killed a $24K/month AI agency at its peak. 90 days in, full pipeline, great margins. Then I walked away. Here's why — and what happened next.
Meta Campaign Structure for 8-Figure Brands: The 6-Stage Playbook [2025]
The 6-stage campaign structure I use to manage $100M+ in Meta ad spend. Most of the budget lives in stages 3 and 4. Here's exactly how it works.
How to Monitor Meta Ads Outages Before Clients Notice [2025 Guide]
A 3-minute Slack RSS setup that auto-alerts you to Meta outages before your clients notice - plus which 5 Meta products every media buyer should monitor.
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