Meta Ads Benchmarks by Industry
Real performance data from $100M+ in managed ad spend
Stop comparing yourself to vanity metrics. Use these industry-specific benchmarks to evaluate your actual performance and set realistic targets for scaling.
Select Your Industry
Baby & Kids
Baby products, children's clothing, toys, educational products, and parenting solutions
Beauty & Skincare
Cosmetics, skincare, haircare, and beauty tools for consumers of all ages
Coaches & Consultants
Business coaches, life coaches, consultants, and professional service providers selling education and expertise
Consumer SaaS
B2C software applications including meditation apps, health apps, productivity tools, and lifestyle apps
Fashion & Apparel
DTC fashion and apparel brands selling clothing, accessories, and footwear online
Fitness
Fitness equipment, workout programs, gym memberships, and athletic performance products
Food & Beverage
Packaged foods, beverages, snacks, and specialty food products sold direct-to-consumer
Health & Wellness
Health-focused products and services including wellness apps, natural remedies, and lifestyle products
Home & Garden
Home improvement products, gardening supplies, furniture, decor, and outdoor equipment
Pet Products
Pet food, toys, accessories, grooming products, and pet care services
Subscription Boxes
Monthly and recurring subscription box services across all product categories and niches
Supplements
Nutritional supplements, vitamins, protein powders, and wellness products
How to Use These Benchmarks
📊 Compare Against Your Performance
Check your current metrics against the industry medians. If you're significantly below median, there's likely room for improvement. If you're above median, you're doing well — focus on scaling.
🎯 Set Realistic Targets
Use the "low" values as baseline expectations during learning phases. Target the median as your standard performance goal, and the "high" values as stretch targets for optimized campaigns.
⚠️ Understand Confidence Levels
Each metric includes a confidence indicator. High confidence data is based on extensive campaign data. Low confidence metrics should be used as rough guidelines only.
🔄 Account for Context
Benchmarks vary by brand maturity, creative quality, audience targeting, and seasonality. Use these as guidelines, not hard rules — your specific context matters.
About This Data
These benchmarks are compiled from multiple sources:
- Direct campaign data from $100M+ in managed Meta Ads spend
- WordStream industry benchmark reports (validated against current market)
- Shopify/Revealbot aggregate platform data (2025-2026)
- Client account performance across 200+ DTC brands audited
- Emplifi social media analytics research
Disclaimer: Benchmarks are indicative ranges, not guarantees. Individual performance varies based on creative quality, targeting strategy, product-market fit, and market conditions. Use as directional guidance.
Related Resources
By Kristijan Arapov • Based on $100M+ in managed ad spend • Updated March 2026