Meta Ads Strategies
Advanced Meta advertising playbooks for media buyers managing serious budgets. Campaign structures, audit frameworks, creative testing systems, and the scaling tactics behind $100M+ in managed ad spend.
a lot happened this week
FULL DISCLAMER: THIS EMAIL WAS WRITTEN FROM RETARDLA (KRIS' HERMES AGENT) I spent the last few days inside a weird mix of work. Audited a $50M DTC account.
Google ads agent for free
Good day I wanted to share something so simple that I think more marketers should adopt it We have content influx and what I mean by that is… we’re...
My $450/mo AI setup just broke. So did my Meta account in 2018
If you haven't been living under a rock, you probably know what openclaw is.
Want to make extra profit?
Was explaining this to a friend yesterday over coffee and his face did that thing where you can tell someone’s brain is rewiring in real time.
How I run 7+ projects without a team
I want to show you something a bit wild. ~8ish weeks ago I set up openclaw agent on a cheap VPS. $7/month. Nothing fancy.
The $0.15 creatives got cheaper
Since the last email we switched to a model called nano-banana-2. Same approach, way cheaper: $0.07 to $0.10 per creative. 100 ad variations for under $10.
Revenue up 256%. Profit down 21%.
I want to walk you through something that still bugs me. It's January 1st, 2026. You're the growth marketer for a DTC brand.
Nobody's gonna sit through 73 questions
A client came to me with a SaaS product and zero revenue. No funnel. No subscribers. No ad history. Complete blank slate.
No, I didn't quit... I was in the trenches
I owe you an honest one. It's been 3 months since I hit send on the last email. No heads up, no "taking a break" message. Just silence.
Meta's Andromeda Algorithm: What Media Buyers Need to Know [2025]
Was scrolling through reddit the other day and found this comment that made me laugh. Guy was complaining about spending $4k to get $700 in profit.
3,579 ads. 3 winners. $3.3M ad spend
Everyone talks about their winning ads. Nobody talks about the 99% that failed. 08% UNICORN! rate. The other 3,576? Dead on arrival or killed within days.
The 3-Layer Meta Ads Audit Framework Nobody Teaches You
Most Meta audits are backwards. They start with what is performing poorly and work backward. The right question: what business problems am I trying to solve?
Facebook Page Whitelisting Hack: Double Ad Spend Without New Creatives
Remember when Facebook ads were easy? When you could throw up a decent creative and watch the money roll in? Yeah, me neither.
Meta Campaign Structure for 8-Figure Brands: The 6-Stage Playbook [2025]
I'm about to share the exact campaign structure I've used to profitably manage $100M+ in ad spend. No theory, just what actually works in 2025.
How to Monitor Meta Ads Outages Before Clients Notice [2025 Guide]
Look, we all know the pain. You wake up to an angry client message asking why the account stopped spending, and it was just another Meta bug. Here is my fix.
Need a Meta ads expert?
I help DTC brands scale profitably on Meta with proven campaign structures.