Meta Ads Strategies
Advanced Meta advertising playbooks for media buyers managing serious budgets. Campaign structures, audit frameworks, creative testing systems, and the scaling tactics behind $100M+ in managed ad spend.
My $450/mo AI setup just broke. So did my Meta account in 2018
If you haven't been living under a rock, you probably know what openclaw is. Last week Anthropic released that they're moving forward and disabling OAuth token
Want to make extra profit?
Was explaining this to a friend yesterday over coffee and his face did that thing where you can tell someone’s brain is rewiring in real time. So I figured I’d
How I run 7+ projects without a team
I want to show you something a bit wild.
The $0.15 creatives got cheaper
Hey, last week I sent you a newsletter about generating ad creatives for $0.15 each, and the bottom P.S looked something like this:
Revenue up 256%. Profit down 21%.
Revenue went up 256% and the company made LESS money. I call this scaling chaos. Here are the red flags and how to fix them.
Nobody's gonna sit through 73 questions
A client came to me with a SaaS product and zero revenue. I pitched them a quiz funnel. 73 questions. Their reaction? Nobody's gonna sit through 73 questions. $0 to $210K MRR in 8 months.
No, I didn't quit... I was in the trenches
3 months of silence, explained. What I was building, what I learned, and what's coming next for this newsletter.
Meta's Andromeda Algorithm: What Media Buyers Need to Know [2025]
Meta's Andromeda update changed everything. Messy campaign structures are getting punished. Here's what's actually happening and what to do about it.
3,579 ads. 3 winners. $3.3M ad spend
The real numbers behind $3.3M in Meta ad spend: 3,579 ads tested, a 0.08% unicorn rate, and the testing framework that found the winners.
The 3-Layer Meta Ads Audit Framework Nobody Teaches You
A 3-layer Meta ads audit framework that treats your ad account as a market research lab instead of a vending machine - infrastructure, resource allocation, and signal intelligence.
Facebook Page Whitelisting Hack: Double Ad Spend Without New Creatives
How whitelisting nostalgic Facebook pages with your existing winner ads bypasses creative fatigue and scales spend 50-70% without producing a single new creative.
Meta Campaign Structure for 8-Figure Brands: The 6-Stage Playbook [2025]
The 6-stage campaign structure I use to manage $100M+ in Meta ad spend. Most of the budget lives in stages 3 and 4. Here's exactly how it works.
How to Monitor Meta Ads Outages Before Clients Notice [2025 Guide]
A 3-minute Slack RSS setup that auto-alerts you to Meta outages before your clients notice - plus which 5 Meta products every media buyer should monitor.
Need a Meta ads expert?
I help DTC brands scale profitably on Meta with proven campaign structures.