Health & Wellness Benchmarks
Meta Ads performance data for health-focused products and services including wellness apps, natural remedies, and lifestyle products
Real performance benchmarks from campaigns managing $100M+ in ad spend. Use these ranges to evaluate your current performance and set realistic targets.
Performance Benchmarks
Cost Per Click
Low Confidence (Use Cautiously)
Low $1.50
Median $2.80
High $5.20
Click-Through Rate
Low Confidence (Use Cautiously)
Low 0.6%
Median 0.9%
High 1.4%
Cost Per Thousand Impressions
Low Confidence (Use Cautiously)
Low $18
Median $25
High $40
Return on Ad Spend
Medium Confidence
Low 2.5x
Median 4.0x
High 7.0x
Cost Per Acquisition
Medium Confidence
Low $35
Median $75
High $150
Industry Insights
👥 Target Audience
- Health app founders
- Wellness product marketers
- Digital health CMOs
⚠️ Key Challenges
- Strict ad platform policies around health claims
- High skepticism requiring extensive social proof
- Seasonal demand fluctuations (New Year, summer prep)
- Long consideration periods for health investments
- Competition from established pharma and supplement brands
🎨 Top Creative Formats
- Customer transformation testimonials
- Expert endorsements and credentials
- Educational content explaining benefits
- Before/after health outcome stories
- Scientific study citations and proof points
📅 Seasonal Peaks
- New Year wellness resolutions (January-February)
- Summer body preparation (April-June)
- Back-to-school health focus (September)
- Holiday stress management (November-December)
Meta Ads Strategy
Expert Commentary
Related Industries
By Kristijan Arapov • Based on $100M+ in managed ad spend • Updated March 2026
After managing campaigns in the health & wellness space, here are the key patterns I've observed:
📈 Performance Expectations
Performance can vary significantly in this category. Use these benchmarks as rough guidelines rather than strict targets.
🎯 Targeting Strategy
Health-conscious interests work well. Age targeting important (35-55 primary demographic). Exclude hypochondriacs and medical professionals to reduce false positives.
⚡ Quick Wins
Focus on customer transformation testimonials and leverage the new year wellness resolutions (january-february) opportunity. These consistently drive the strongest performance in this category.