Supplements Benchmarks
Meta Ads performance data for nutritional supplements, vitamins, protein powders, and wellness products
Real performance benchmarks from campaigns managing $100M+ in ad spend. Use these ranges to evaluate your current performance and set realistic targets.
Performance Benchmarks
Cost Per Click
Medium Confidence
Low $1.20
Median $2.50
High $4.80
Click-Through Rate
Medium Confidence
Low 0.7%
Median 1.0%
High 1.6%
Cost Per Thousand Impressions
Medium Confidence
Low $15
Median $22
High $38
Return on Ad Spend
Medium Confidence
Low 2.5x
Median 4.2x
High 7.5x
Cost Per Acquisition
Medium Confidence
Low $30
Median $65
High $125
Industry Insights
👥 Target Audience
- Supplement brand owners
- Nutraceutical marketers
- Health product CMOs
⚠️ Key Challenges
- FDA compliance and health claims restrictions
- High customer acquisition costs in crowded market
- Subscription retention challenges and churn
- Seasonal demand swings (New Year, summer)
- Fake reviews and unsubstantiated competitor claims
🎨 Top Creative Formats
- Customer testimonials and transformations
- Educational content about ingredients
- Scientific study citations and research
- Expert endorsements and credentials
- Lifestyle integration and daily routines
📅 Seasonal Peaks
- New Year fitness resolutions (January-March)
- Summer body preparation (March-June)
- Post-holiday health reset (January)
- Back-to-school health focus (August-September)
Meta Ads Strategy
Expert Commentary
Related Industries
By Kristijan Arapov • Based on $100M+ in managed ad spend • Updated March 2026
After managing campaigns in the supplements space, here are the key patterns I've observed:
📈 Performance Expectations
Performance can vary significantly in this category. Use these benchmarks as rough guidelines rather than strict targets.
🎯 Targeting Strategy
Health and fitness interests work well. Age targeting important (25-55). Exclude medical professionals to reduce policy violations.
⚡ Quick Wins
Focus on customer testimonials and transformations and leverage the new year fitness resolutions (january-march) opportunity. These consistently drive the strongest performance in this category.