Unit Economics Calculator

Plug in your numbers and see exactly where you're making or losing money — first order, lifetime, and monthly. The same framework I use with my clients.

Your Numbers

Monthly New Customers

Average Order Value ($)

Gross Margin (%)

Monthly Ad Spend ($)

Customer LTV ($)

Monthly Fixed Costs ($)

Your Results

Hit Calculate to see your unit economics breakdown.

How to Read Your Results

This calculator breaks your business into three layers — because a brand can look profitable at one level and be bleeding at another.

The Verdict — Your headline health check. Are you making or losing money per customer? This is the single most important number.
CAC — Customer Acquisition Cost. What you pay in ads to get one new buyer. Compare this to your gross profit per order.
ROAS & Breakeven ROAS — Your actual ad return vs. the minimum needed. Breakeven ROAS = 1 / gross margin %.
LTV:CAC — Lifetime gross profit divided by CAC. The benchmark is 3x+. Below that, you're overpaying for customers.
Net Monthly P&L — The full picture including fixed costs. Good unit economics mean nothing if OPEX eats your margin.
CAC Payback — (SaaS) Months to recoup acquisition cost from gross margin. Under 12 months is good; under 6 is great.

For a deeper dive, check out my breakdown of two brands with identical ROAS but wildly different profits.

Want a full unit economics audit?

I help brands optimize their economics for profitable scale.