Full Funnel
strategyFull Funnel Marketing
Definition
A marketing approach that targets customers at different stages of the buyer's journey - awareness, consideration, and conversion.
How to Calculate Full Funnel
N/A - Marketing Strategy
Example
Scenario: Awareness (video views) → Consideration (traffic) → Conversion (purchases)
Calculation: 40% budget awareness, 30% consideration, 30% conversion campaigns
What's a Good Full Funnel?
Mature brands often see 15-25% better overall ROAS with full funnel approach
Common Mistakes
- Only running bottom-funnel conversion campaigns
- Not connecting the funnel stages with proper audience building
💡 Expert Tip
Build audiences at each funnel stage to retarget. Video viewers become traffic audiences, traffic becomes conversion audiences.
— Based on $100M+ in managed ad spend
Related Terms
By Kristijan Arapov • Based on $100M+ in managed ad spend • Updated 2026