Retargeting
strategyRetargeting
Definition
Showing ads to people who have already interacted with your business - visited your website, engaged with content, or made purchases.
How to Calculate Retargeting
N/A - Marketing Strategy
Example
Scenario: Showing ads to website visitors who didn't purchase
Calculation: Retargeting campaign targeting 10,000 recent visitors
What's a Good Retargeting?
Retargeting typically has 2-5x higher conversion rates than prospecting
Common Mistakes
- Not excluding recent purchasers from retargeting
- Using the same creative for prospecting and retargeting
💡 Expert Tip
Create specific retargeting creatives that acknowledge prior engagement. Use urgency and incentives to drive conversion.
— Based on $100M+ in managed ad spend
Related Terms
By Kristijan Arapov • Based on $100M+ in managed ad spend • Updated 2026