CVR
metricsConversion Rate
Definition
The percentage of website visitors who complete a desired action (purchase, signup, etc.).
How to Calculate CVR
(Conversions ÷ Visitors) × 100
Example
Scenario: 100 people visit your site and 3 make a purchase
Calculation: (3 ÷ 100) × 100 = 3.0% conversion rate
What's a Good CVR?
2-4% for ecommerce, 1-3% for lead generation
Common Mistakes
- Not optimizing landing page experience
- Sending traffic to homepage instead of dedicated landing pages
💡 Expert Tip
Conversion rate is often more impactful than traffic volume. A 1% CVR improvement can double your ROAS.
— Based on $100M+ in managed ad spend
Related Terms
By Kristijan Arapov • Based on $100M+ in managed ad spend • Updated 2026