AOV
metricsAverage Order Value
Definition
The average amount customers spend per transaction. A key metric for understanding customer purchasing behavior.
How to Calculate AOV
Total Revenue ÷ Number of Orders
Example
Scenario: You generate $10,000 in revenue from 200 orders
Calculation: $10,000 ÷ 200 = $50 AOV
What's a Good AOV?
Varies widely by industry, $30-$150 typical for most DTC
Common Mistakes
- Not implementing upsells or cross-sells
- Focusing only on acquisition without optimizing order value
💡 Expert Tip
Small AOV improvements compound. A $10 AOV increase on 1000 orders = $10,000 extra revenue with the same traffic.
— Based on $100M+ in managed ad spend
Related Terms
By Kristijan Arapov • Based on $100M+ in managed ad spend • Updated 2026