Customer Acquisition
dtcCustomer Acquisition
Definition
The process and strategy of gaining new customers for your business through various marketing channels and tactics.
How to Calculate Customer Acquisition
N/A - Business Process
Example
Scenario: Multi-channel acquisition strategy targeting 1,000 new customers monthly
Calculation: Meta: 600, Google: 250, Email: 100, Referral: 50
What's a Good Customer Acquisition?
Healthy businesses acquire 10-30% of their customer base as new customers monthly
Common Mistakes
- Focusing only on one acquisition channel
- Not tracking acquisition cost by channel and quality
💡 Expert Tip
Diversify acquisition channels but master your top performers first. Track both volume and quality of acquired customers.
— Based on $100M+ in managed ad spend
Related Terms
By Kristijan Arapov • Based on $100M+ in managed ad spend • Updated 2026