Broad Targeting
meta-specificBroad Targeting
Definition
Running campaigns with minimal audience restrictions, letting Meta's algorithm find the best customers through machine learning.
How to Calculate Broad Targeting
N/A - Targeting Strategy
Example
Scenario: Campaign targeting all users 25-65 in English-speaking countries
Calculation: Potential reach: ~200M people vs 5M with detailed targeting
What's a Good Broad Targeting?
Post-Andromeda, broad targeting often outperforms detailed by 20-50%
Common Mistakes
- Being afraid of broad audiences due to 'irrelevant' impressions
- Not giving broad campaigns enough learning budget
💡 Expert Tip
Start with age and location only. Let Meta find your customers through conversion optimization rather than trying to predict them.
— Based on $100M+ in managed ad spend
Related Terms
By Kristijan Arapov • Based on $100M+ in managed ad spend • Updated 2026