Blended ROAS
financialBlended Return on Ad Spend
Definition
ROAS calculated using total revenue and total ad spend across all platforms and channels.
How to Calculate Blended ROAS
Total Revenue ÷ Total Ad Spend (All Platforms)
Example
Scenario: $50,000 revenue, $10,000 Meta + $5,000 Google spend
Calculation: $50,000 ÷ $15,000 = 3.33x blended ROAS
What's a Good Blended ROAS?
Usually 20-30% lower than individual platform ROAS due to attribution overlap
Common Mistakes
- Relying only on platform-reported ROAS
- Not accounting for attribution gaps between platforms
💡 Expert Tip
Blended ROAS is closer to true performance than platform ROAS. Use it for budget allocation and profitability decisions.
— Based on $100M+ in managed ad spend
Related Terms
By Kristijan Arapov • Based on $100M+ in managed ad spend • Updated 2026